As desire for longer, more refreshing serves increases in the warmer months, GREY GOOSE Le Grand Fizz is the ultimate choice for summer gatherings. GREY GOOSE Le Grand Fizz, a summer twist on the brand's signature celebratory serve, GREY GOOSE Le Fizz is to launch globally following a successful preview in key cities and high profile events in 2015. A proven drinks strategy and global experiential campaign will see 20 pop-ups, across 20 locations around the world, in only five months. Famed for pioneering new occasions for super-premium vodka, GREY GOOSE will be investing at scale to inspire consumers to trade up to the category this summer.

HAMILTON, Bermuda, Ap/CNW/ - GREY GOOSE ®, the world's leading super-premium vodka, today announced plans for an extraordinary collection of summer experiences that will launch from May 2016. Investment In New, Global Summer Campaign No surprise then that since its creation, Grey Goose vodka has occupied a special place in the universe of mixology and the art of cocktail-making.From Toronto to New York, Paris to Venice, 20 Pop-Ups In 20 Locations Around The World Our vodka has to have a planetary recipe and taste.” It’s a personal and original flavor uniting roundness and softness that ends up making it into the mouths of consumers everywhere.

“The quality has to be absolutely regular: if you change one parameter, you’re taking a risk. The continuous distillation that François Thibault put in place for Grey Goose after 8 months of experimentation then begins. The raw alcohol is brought from Cognac and mixed with water taken from Gensac – 160 meters above the chic limestone terroir of Grande Champagne, the most reputable plot of land for Cognac cultivation. “We’ve chosen tender wheat, the kind that has a vanilla odor that’s also used for pastries,” explains François Thibault. It was additionally composed of water from the Massif Central region and wheat from the Beauce region of France, uniquely composed with a respect for the traditions and savoir-faire of Cognac. Cellar master François Thibault would then take over and create a unique 100% French vodka owing to its conception in the Cognac region of France by an authentic French maître de chai cellar master. The primary ingredient in the Bacardi recipe was thus integrated into the vodka: quality. In 2004, Bacardi took over the Grey Goose label. The next day a photo of Sharon Stone with a bottle of Grey Goose in hand was already causing a stir it didn’t take much more for the brand to be propelled up into the ranks of the most hype beverage of the moment. In 1998 he slipped a few frosted bottles into the limousines that were transporting the stars to the Oscars in Hollywood. To succeed in the exporting and implantation of this French-tinged product, Sidney Frank was the first to pioneer the infiltration strategy, or garnering followers for the brand through stars and influential personalities. The name was taken from the geese that migrate from Europe towards Manhattan every year. To do this, he asked a modest Cognac distiller, anchored in ancestral traditions, to conceive an ultra-posh alcohol for him that would stem from grapes and be aged in wooden barrels. Sidney Frank, after the death of his wife, daughter of a mega-rich distiller and spirits merchant, decided to conceive a vodka that would break the boundaries of luxury. Grey Goose is first and foremost the story of an American billionaire.

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